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Anti-gravity Man | John Chen | By Tony Spaeth and Tiffany Tang | Photography Laurent Segrétier

John Chen・s Sybase sells the programs that let us trade, use our mobile phones and send text messages. He can・t see a down side

KOWLOON-BORN JOHN CHEN'S Sybase, Inc is a leader in the database and :enterprise mobility infrastructure; industry. power didn・t know what those businesses were either, so Anthony Spaeth and Tiffany Tang sat down with Chen to discuss his company and his work on the President・s Export Council under George W Bush. Chen is also on the boards of Walt Disney Co and Wells Fargo & Co.

Tell us about your business.
We have three lines of businesses and they kind of all complement each other. The earliest, longest-running business of ours is on databases. This is the kind of databases that you use for Wall Street trading and we own more than 50 percent of all the trading systems around the world. Governments use us a lot, hospitals use us a lot, equities and commodities K

You own the system itself?
No, we own the software that forms the whole platform that allows people to trade. Think back about 25 years ago. People used all these Sun workstations, but one major problem they had to overcome was that when there was a trade in Singapore, and at the same time there was a trade going on in London, they might conflict with each other. For example, you have a 1,000 shares of Google, somebody bought it in Singapore and somebody bought it in London, even a fraction of a second later, how do they synchronize all that so that 2,000 shares of Google didn・t get sold? We make the software that eliminates those things. We sell it to the Goldmans of the world, the CitiGroups of the world, they use us as their platform.

So your market share for that type of software is 50 percent?
On Wall Street. But this is not our main line of business. You and I start a brokerage house. What do we do the first thing? The first thing we do, I guess, is that we get customers. The next thing is you and I will go out and buy a piece of hardware, it could be a Sun workstation, an IBM mainframe, it could be an HP box. And the next thing you need is to buy software from Sybase. Then we develop some other stuff that makes our business more unique than others.

Is Bloomberg trading on your software?
Bloomberg rents on top of my software, so one of the things that I have to accommodate in my system is things like Bloomberg feeds, Reuters feeds, Thomson feeds. We・re sitting in between the hardware and the Bloombergs of the world. I don・t provide market data, but I provide how the market data is channeled to the individual user, such as a trader.

The other line of business is something we started seven or eight years ago, that we also have a market-leading position in, which is mobile middleware. A good example would be how these handheld devices like the Microsoft PC, the HTC devices out here, or the HPI pack, and lately the Apple iPhone and the Google Android, we do the software that makes all of them talk to each other.

The cloud?
A little bit below the cloud. The cloud is actually the muscle of all the computer resources. The software that links all those different types of operating environments, we make those. It・s called mobile middleware. For example Bluetooth: we provide probably the world・s most usage of Bluetooth. All the Bluetooths are powered by a chip. The chips from TI and Procomm use my software to provide Bluetooth. They are both my customers and they buy a lot of software. Have you ever watched the BASF commercial: :We don・t make a lot of the products you buy; we make a lot of the products you buy better.; That・s our position in the software world.

So trading systems, mobile middleware K
And then the last, latest and greatest is our mobile messaging business. So we have about 700 or 750 operators around the world that we link up. If you・re in China, you・re on a Chinese mobile phone network and you want to send an SMS to your family in New York. Who does the transport? Who picks that message up and sends it to your family・s devices? Forty-five percent of all that traffic around the world is done by us. So with China Mobile as an example, we connect all the subscribers to 19 different country destinations, like Australia. We pick that message up, we rout it through one of our network centers, like Singapore. If Singapore has traffic congestions we・d rout it through France or Virginia. This is the software that we develop, deliver and operate. You can buy the services from us.

So you・re responsible for our outrageous SMS bills?
First of all the prices are coming down, quite a bit. The volumes are huge, we processed over 200 billion messages last year.About a year ago we were at 100 billion messages and we own 45 percent of all the business. If you are in Hong Kong, let・s say you・re a CSL user and you are texting to another CSL user, we don・t get involved in that. Once you go cross-network, though, you can be sitting next to each other physically, but that message has to go through a third party. And the third party is me.

How is the financial/economic crisis affecting you?
We just announced our 2008 results in Q4, and we had a record year in 2008 and the best quarter ever. In terms of revenue growth, 11 percent year over year, so the company is doing extremely well. When I was interviewed by CNBC not long ago, the interviewer introduced me by saying: :This is one company that・s anti-gravity.; Whether it will last forever we can discuss. Aside from selling the trading systems, we also sell continuous software upgrades, you know, new features. One of the things we did really well last year was what・s called analytics. Analytics is where our customers get a sea of data and try to make some sense out of risks, credit, compliance reporting. You know, the government wants to see compliance reporting in real time now. Traders now have to send a request to the compliance desk to get clearance before they can trade. We actually sell the system.

How many trading desks have been lost in the past six months?
We don・t deal with trading desks, we deal with trading systems.

Still, if a company goes out of business K
Our business is mostly tied to volume. The more volume, the better off we are, because we deal with data capacity, and we deal with analyzing massive amount of data, so the more data you generate, the more business intelligence you want. If you look at the volume in the last four months, when we had a meltdown, as long as we had trades V whether it・s trades up or down V the volume is very high.

We understand that in a bad market, if you are working on commission, you・re going to get a commission whether it・s going up or down. But if traders・ desks are empty, wouldn・t the volume have to go down?
No, you don・t need the trader at all. More and more shares are traded over the ECN network because of program trade. Look at the trade volume at the end of last year, when all the hedge funds unloaded, they unloaded everything that moves, some of them for tax year loss, some of them basically didn・t want to take anymore risks. They moved money into treasury, to bonds, to corporate bonds. When these things happen V I・m not suggesting that we・re immune completely to the downturn V what I・m suggesting is because of the kind of services and software we provide, our programs are a very timely solution. We just sent out a brochure to all the trading companies, banks and insurance companies, brokerage houses and stock exchanges, we now have a software to identify counter-party risks, which is the number one issue that the government is fighting. Not that we can solve the problem, we just identify for you. This is the biggest issue now on Wall Street, it・s, :I didn・t do anything wrong, but the people that I trade with, that I either provide the funds for, or expected funds from, are doing something wrong.; Once you unplugged Lehman Brothers, the whole thing just collapsed because it・s not just Lehman. Lehman does a lot of trades with Barclay, and Lehman does a lot of trade with Nomura, that・s why both of those companies now pick up part of the Lehman load. The volume didn・t go away because Nomura volume went up, and Barclay volume went up. Data volume never slopes down, Moore・s Law applies here. Every 18, 24 months we see more volumes, doubled volumes, everywhere, not only on Wall Street trading, but even Visa credit cards for that matter. Our society is obsessed with data volumes.

And in your other two lines, mobile middleware and mobile messages?
Mobile middleware is tied to the handset volume.

So that could slow with the recession?
As long as you find new way of using the handsets, no.

Which people are K
Every minute. Today there are about a little less than a billion smart phones out there. There are about 3.5 billion mobile phones out there, so that・s enough critical mass for us to build more applications. The kind of a home run we・re looking for will be the enterprise uses, devices used day-to-day for doing business. When that happens, this market is going to explode. Our third business, mobile messaging, grows basically continuously.
The trick for us is the whole concept of so-called mobile commerce, where you・re paying everything using a device, it carries all your credit card information. Ten years ago everyone started buying stuff on the Internet and e-commerce was born. Think about the mobile version of that. We just installed an application in Austria where you walk up to a parking meter, and then you SMS the number on the meter, and then you go to your meeting.
Say the meeting rungs long, you・ll get an SMS message from the parking meter that says you・re out of time, would you like to top up? You say yes, and they charge your account, it shows up on your phone bill. The examples go on and on, you can imagine how that could affect all of us every day.
We are sitting in the right spot to benefit from it, because we transport the messages.

Let・s talk foreign affairs. You were co-chair of the Secure Borders and Open Doors Advisory Committee and on the President・s Export Council under George W Bush. We have a new Secretary of State who already promises a new, broader relationship with China. What do you think of that?
I was a little disappointed that in [US Treasury Secretary Timothy] Geithner・s confirmation hearing he indicated that in no uncertain term he believes China is a currency manipulator. I・m not going to comment on whether I think he is right or wrong, I think that・s much bigger than me, although I see very little upside for the United States to make that statement.

But that・s a continuation of [former Treasury Secretary] Henry Paulson and the Bush administration.
Well it・s a little different. First of all, full disclosure, obviously I am Republican [laughs]. But when we were working with the administration, Hank never declared China as a manipulator. Hank said if things didn・t change, we may be forced to reckon with that issue. He still didn・t say China is a manipulator. Very, very different messages.

So we start off from an interesting footing. I think the Chinese government is sophisticated enough to understand that what you see in the press is not necessarily what is really transpiring, and I hope that・s the case.